Insta360 x Latenours
Putting the Flow 2 Pro on the floor at every show.
Insta360's global marketing team came to us about getting the Flow 2 Pro stabilizer in front of the concert and music-festival crowd. We took it into the actual shows we were already covering and built a batch of short-form pieces around how a small gimbal changes what a phone shot at a concert can look like.
What they wanted
UGC-style short-form for TikTok, Reels and YouTube Shorts that naturally puts the Flow 2 Pro into the kind of moments their audience already watches: front-row, jumping, dancing, moving through the crowd. Less product demo, more proof it actually belongs at a show.
How we shot it
We brought the Flow 2 Pro to real concerts with us. No staged product shots, no studio. Each clip leans into a different creative angle, side-by-sides, transitions, POVs, BTS, so the stabilizer reads as the reason the footage feels good rather than the subject of the post.
Experience it like you would
Scroll inside the phone like it's your feed. Tap a video to turn the sound on.
Latenours feed
Insta360 x Latenours
Tiny camera, full-stage POV. The Flow 2 Pro disappears in your hand.
1 / 11
Every short-form piece
11 vertical videos filmed for Insta360. Hover to preview, tap to play.
Straight from the inbox
Reactions from the Insta360 marketing team across the collaboration.
Insta360 Global Marketing
Marketing Team
OMG! this is beyond our expectations! We absolutely love your content! It looks amazing! Please feel free to use trending sound/music that aligns naturally with your style, and kindly tag us in the caption.
Insta360 Global Marketing
Marketing Team
Sorry for the late response! These are absolutely amazing ideas, I really appreciate how clearly you presented the BTS. They're very engaging! I just have a few small suggestions:
Insta360 Global Marketing
Marketing Team
This one is amazing, feel free to post it!
Insta360 Global Marketing
Marketing Team
Hi Kris & Nelly, I really like these two videos, they perfectly show the result of the concert!
Insta360 Global Marketing
Marketing Team
Overall, I'm really happy with our collaboration so far, everything looks great, and I really enjoy working with you. Aside from the third piece, the other content is free to go. Thank you so much again!