Sommo Festival 2026
2.57M+ views across Instagram and TikTok.
Our first trip to Prince Edward Island, for a music festival in Cavendish that's also a food festival. Two days of sets and east coast seafood, with Twenty One Pilots on the Friday.
2.57M+
Total views
66
Pieces of content
2
Platforms
By the platform
Where the views came from.
All platforms combined
2,574,814
total views across Instagram and TikTok
2.49M
Total views
- 12 feed posts
- 46 stories
- Top reel: 2.1M views
TikTok
88.1K
Total views
- 8 videos
- Top video: 67K views
Before we flew out
We'd never been to PEI, so we asked our followers for tips and turned the prep into content: a guide to the festival, outfit and makeup inspo, and a list of our favorite spots on the island once we'd actually been.
Two days in Cavendish
Stories from gates to the last set, reels with the artists, and a couple of games on the grounds: Twenty One Pilots trivia for front pit wristbands and a Sombr giveaway for VIP passes. Our trivia reel alone passed 2.1 million views.
The trip in stories
From the first announcement to the last set, posted as it happened.
46
stories posted
2
festival days
The reels
8 reels from the weekend, cross-posted to TikTok. Hover to preview, tap to play.
The carousels
Swipe through each like you would in the app.
Before the festival
Neither of us had been to PEI before, so we did the homework for everyone else too.
Everything to know before Sommo
What to wear to Sommo
Our PEI favorites
After
The weekend recap, photos and clips mixed together.
Sommo weekend recap
Off Record · In the edit
We also did interviews
We set up the Off Record chairs at Sommo and sat down with a few of the artists. The episodes aren't out yet, but they'll land on our interview series soon.
See Off Record
