UGC event activation
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UGC

User-generated content

Brand activations, premieres, pop-ups, and the parties in between.

A growing collection of campaigns we've shot for venues, brands, and one-night-only activations across Toronto. Each clip was built around what was actually happening in the room.

The brief

What we cover

Pop-ups, premieres, brand dinners, gallery nights, holiday markets, the works. Most of these are one-shot opportunities where we get a few hours to capture an event and turn it into something postable that night.

How we work

Built around the moment

Phone-first, edit-fast. We shoot for the platform the brand cares about, write the captions in our voice, and tag the partners who showed up. Most of these were live within 24 hours of the event wrapping.

Featured event

Harry Styles merch pop-up

One project, three pieces of content. Two vertical videos and a 12-frame photo carousel, all from the same Toronto pop-up.

12 stills from the night.

Harry Styles merch pop-up still 1
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Campaigns

One brand, one night, one clip

9 recent campaigns. Tap a video to open it full screen.

Latenours TikTok

Vertical clip from the @latenours account. Rename this if it belongs to a specific brand or event.

Christmas party essentials

A round-up of the brands that made our holiday party go off, from drinks to decor to what we wore.

Rick & Morty x STACKTV

An early look at season 8 of Rick & Morty with STACKTV, posted before the premiere.

Book release party

Coverage from a book release party in Toronto, capturing the room, the readings, and the crowd.

Chefs Hall photobooth

Featured by the Toronto Financial District for the Chefs Hall photobooth activation.

AGO x Tricon Residential

An evening at the Art Gallery of Ontario for a Tricon Residential resident event, featured by both.

Taylgate, Toronto

The Taylgate experience in Toronto before the Taylor Swift show, fits, friendship bracelets, and the energy outside the stadium.

Wicked movie premiere

On the carpet at the Wicked movie premiere, capturing the looks and the room before the lights went down.

Christmas market

A walk-through of the Toronto Christmas market, lights, treats, and the kind of holiday content people actually save.