Osheaga Festival Campaign
3.37M+ views across Instagram, TikTok and YouTube.
A full weekend embedded at Montreal's biggest music festival. Short-form first, real-time stories, signature long-form, and one flagship concept that flipped the festival inside out.
3.37M+
Total views
100+
Pieces of content
3
Platforms
What they needed
Osheaga wanted us to cover the whole festival like fans, not like media. Three days, two of us, every angle we could film. The goal was content that worked across our channels and theirs, and that built genuine demand for next year's tickets.
How we delivered
We posted constantly. Stories from the moment we got our wristbands, Reels and TikToks during sets, vlogs the morning after. The signature piece was “On The Flip Side of Osheaga”, a heads-or-tails concept where one of us got Premium Platinum and the other got GA, then we filmed the same festival from both sides.
On The Flip Side of Osheaga
We flipped a coin. One of us got Premium Platinum, the other got GA. Then we filmed the same festival from both sides.
Our flagship concept for the campaign. We pitched it, filmed it, edited it, and it became the most-talked-about piece of the weekend.
Osheaga roadtrip vlog
Picked up by Osheaga and reused as UGC for their own campaigns. The kind of footage festivals don't usually get to keep.
Highlights from the roadtrip
Bite-sized cuts pulled straight from the vlog, in case you don't want to watch the whole thing.
Reels, TikToks and Shorts
23 vertical clips filmed on-site. Hover to preview, tap to play.
Recap posts that performed
Four Instagram carousels. Swipe through each like you would in the app.
Carousel 1
Post-festival photo dump
Carousel 2
Outfits across the weekend
Carousel 3
Mixed clips and a closer
Carousel 4
More from the field
Lived through our screens
Tap a card to open the story player. Auto-advances like Instagram, or use arrows to skip around.
By the platform
Where the views came from.
2.96M
Total views
- 27 feed posts
- 57 stories
- Carousels + recap
TikTok
352.9K
Total views
- 17 videos
- Top: 303.6K views
YouTube
68.5K
Total views
- Long-form vlogs
- Shorts + UGC
Straight from the inbox
Real reactions from the Osheaga and Groupe CH teams.
Osheaga Team
Groupe CH
Hello! Love both videos, I think we can go with this one for the post today :)
Festival Marketing Team
Osheaga
WOW I LOOOOOOOOOOOOOVE IT, no edits no notes for your Youtube
11:12 AM
Osheaga Team
Email reply
Hello, LOOOVE IT!